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Strategic Plan



Our strategic plan is guided by a 21st century paradigm (world view) we call the Just Third Way.” This global system of participatory political economy is organized around universal principles of justice, and is based on the dignity and sovereignty of every human being. This system provides a moral alternative to the power-concentrating and dehumanizing wage-and-welfare systems of capitalism and socialism.

The Just Third Way promotes as a fundamental and inalienable human right, access to the means to acquire, possess and enjoy the full rights and powers of private property in productive capital, as well as in one’s own labor. This new paradigm views all social institutions and laws as “invisible” tools and structures for enabling every human person to develop his or her fullest potential. As human creations that are part of the common good, institutions must be constantly corrected and improved to support the dignity, empowerment and full development of every person within a just social order.

To reform and restructure today’s global economic system according to Just Third Way principles, we have developed “The Capital Homestead Act” — a national economic agenda of monetary, tax and expanded ownership reforms based on Just Third Way principles. Its just free market, private property-based reforms are designed to lift barriers to universal access to the means for every person to become an owner of income-producing capital.

1.  Strategic Objective:  To pass the Capital Homestead Act, starting in at least one country. The goals that must be met to achieve this are to:

a.  Gain the support of prime movers and communicators for the Just Third Way, as well as their commitment to lead the passage of the Capital Homestead Act legislation.

b.   Work as part of the Coalition for Capital Homesteading (CCH) with prime movers, strategic organizational partners, social entrepreneurs and citizen activists, to build the critical mass of people (2%) committed to the Just Third Way and Capital Homesteading for every citizen.

c.   Introduce the Just Third Way, Binary Economics and Capital Homesteading into academia.

d.   Develop working models of Capital Homesteading at the community, national and global levels.

e.   Encourage political candidates at all levels to adopt a unifying platform of sustainable growth linked to universal citizen access to equal capital ownership opportunities, as articulated in the Platform of the Unite America Party.

2.   The Five Types of Power Needed to Change the System

Idea Power + Servant Leadership Power + People Power + “Show it Works” Power + Money Power

3.   The Four Concurrent Communication Tracks to Reach the “Tipping Point”

I—Education    II—Prime Movers    III—Numbers of People    IV—Successful Models

4.   Strategic Planning Process

a.   Determine and prioritize strategic targets, and actions, people & resources needed to reach them.

i.    What people power and resources do we have now to get started?

ii.   What additional people power and resources will we need?

iii.  How will we get the additional people power and resources?

b.   Organize people and resources to carry out agreed-upon actions.

c.   Periodically evaluate, refine and adjust actions until strategic objective is reached.

5.   Priority Action Steps

a.  Open the doors for CESJ/CCH spokespeople (e.g. Dr. Norman Kurland) to present to prime movers (influential leaders) the case for the Just Third Way and Capital Homestead reforms.

b.  Individually and/or through CESJ/CCH chapters, through person-to-person or mass communications, recruit other organizations and individuals to join the Coalition for Capital Homesteading.

c.   Work with CESJ and community leaders to develop models of Capital Homesteading to solve local problems.

d.   Help build and sustain CESJ’s and CCH’s strategic, tactical and operational capabilities.